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The Full Story

What is Mesmerize

Launched in July 2020, Mesmerize is a part of Nandini West fashion house, which has over 20 years of experience in the fashion industry. The vision of this brand was to be accessible to the modern Indian shopper who spends more time in the digital space. Mesmerize was started by Dhruv and Shrey Khandwala with an aim to make online shopping easier for consumers. The brand offers a variety of fashion products like apparel, hair accessories, fashion jewellery, handbags, Face masks and more. 


Mission Mesmerize

The main motto of the brand is to cater for a young audience within an age group of 16-35. With over 80000+ customers in 2 years, we have earned a community built on trust via loyalty, timely deliveries & high product quality. 

About Mesmerize 

In recent times, Mesmerize joined hands with one of India’s oldest NGOs, the Jai Vakeel Foundation, which aids and cares for children with intellectual and developmental disabilities. The collaboration came up with an exclusive collection of fashion products where the prints of the products were derived from the paintings made by the kids of JVF.


Apart from this, the western wear brand is keen to manufacture all the products in India and promote the local art and weaving talent to a higher level. Talking about the fabrics, the majority of them are available in-house.


Following all these years, we constantly try to improvise our services and offerings with the goal to be the best and most efficient for our customers and with an aim to promote sustainable fashion for the environment.

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